No industry is safe from the possibility and reality, of disruption. It means that most organizations do not know where to go next, what is coming, or what their future competitors will offer. So which industries are next and what are the new markets created as a result of this disruption?
Recognizing disruption and knowing what to do about it is an underdeveloped skill within enterprises. It¡¯s up to you to be the ¡®eyes and ears¡¯ of your organization when it comes to spotting disruption and formulating the appropriate response.
As digital business continues to grow, you need to increase your ability to recognize, prioritize and respond to digital disruption from the arrival of new technologies and players in your market.